Featuring You | Toyota

To create this one-of-a-kind music partnership. We teamed up with reggaeton star Lunay and co-created an interactive music video in which any fan could be part of the cast.  The digital experience, powered by a face-swapping AI, allowed fans to insert themselves into the narrative as one of two different characters. As a result, each fan got a unique shareable music video of them interacting with their favorite artist and the Corolla Apex. The ultimate bragging-rights item for true fans.