GR86 Fasterclass: Urban Professors

The “FasterClass” campaign for the all-new 2022 Toyota GR86 highlights the next-generation sports coupe tailored for those looking for a thrilling driving experience – on or off the track. To tap into Hispanics love for driving, at Conill Saatchi&Saatchi, we developed a creative spot that highlights this impressive and sporty new vehicle. The essence of the “Urban Professors” series takes the GR86 from the racetrack to city streets with those drivers who embody street smarts: From a delivery and taxi driver to a paramedic, these true masters of the streets who live to drive and drive to live, demonstrate the smooth and high performance of the GR86.

The fully-integrated GR86 campaign from Saatchi&Saatchi LA, Conill Saatchi&Saatchi and Intertrend, was recognized with a Shortlist mention by The One Show.