4Runner Landia

We launched the 2025 4Runner with a contest Toyota had never done before. This time, it wasn’t just about winning
the truck, it was about winning the land to drive it on. A real plot of land, chosen by the winner, anywhere across the U.S.
A real listing, you can even find it on Realtor.com.

The campaign lives mostly on social, boosted by influencers and brought to life with content across platforms.
This is just a sneak peek since the campaign is still running so… no full case study yet. But I can share this with you:
it already blew past every performance goal. Like, waaaay past.
Turns out, people really love the idea of owning some dirt to go with their wheels.