Urban Professors | GR86 Toyota

We aimed to capture the driving passion within the Hispanic community by showcasing the GR86 in all its sporty glory. Beyond the racetrack and into everyday life, we featured the drivers who could truly connect with Latino enthusiasts: those with street smarts. From delivery and taxi drivers to paramedics, these everyday road heroes live and breathe the passion for driving. They're the ones who truly understand the joy of the ride and showcase the smooth, high-performance capabilities of the GR86. Our fully-integrated GR86 campaign, a collaboration between Saatchi & Saatchi LA, Conill Saatchi & Saatchi, and Intertrend, received a Shortlist mention at The One Show.